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TEDDY, an ecological friendly concept store for adventurous cubs and their mothers in Ghent

Last weekend stylish young entrepreneur Anne Van Oudenhove (30) opened TEDDY, a baby and kids concept store for 0 – 6 year olds. After travelling the world with her husband Arnaud, she couldn’t go back to her routine job. Anne’s 11-month-old son Elliott became her inspiration.

The young mother still remembers the brown bear cubs walking through the green forests of the Yellowstone Natural Park. “I guess that’s why I chose bears as a symbol for our wedding card and for Elliott’s birth announcement. Naturally, nothing would have been more suitable than a playful cartoon of a cub for my boutique.”

Anne wants to recreate that natural environment in her store: a warm atmosphere, yet one that brings a breath of fresh air. TEDDY is more than just a clothing shop; it’s a fun afternoon out for mom and her toddler. A kid’s corner with a swing keeps the little ones entertained while the parents can enjoy shopping. Not unimportant, the store also provides a changing room.

“When shopping for mini-Arnauds’ clothes I’m looking for practical, multifunctional and quality, preferably environmentally friendly wear. It’s exactly what I offer my clients. Take the muslin cloth from the French brand Poudre Organic for instance. The cloths are multifunctional and 100% made out of organic cotton. The cute prints and soft fabric make the kids want to use them as security blankets or even as a cute little scarfs.”

“My wish for TEDDY is to work with local young entrepreneurs like myself. Whilst designing the interior I contacted furniture atelier for closets and Lux verlichting for matching lamps.” Woodcraft also makes handcrafted children’s furniture. I really love the house-shaped child’s chair. Another fun yet practical furniture piece is the ergonomic desk of Jaswig. The desk is adjustable to keep growing bodies comfortable up to 12 years. In addition TEDDY offers playful handmade jewels by HOOK, design lamps by Ministry of Mass, cute washable tattoos by Montattoo and healthy food tips by Kitchenroots.

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